Paolo Lucchetta + RetailDesign srl




Paolo Lucchetta + RetailDesign srl




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Paolo Lucchetta + RetailDesign srl, Venezia












Situated in the Venice Scientific and technological park since 1999.
RetailDesign srl. Is a company of young architects, designers and artists who work on behalf of the retail sector to innovate the area of fashion: home, food, style, with enthusiasm and irony enjoying their work.

It has been defined a research and project laboratory distinguishing itself on a national scale as one of the most advanced poles of activity and thought, with the aim of proposing a new CONCEPT in product, communication, and distribution to face the evolution of international markets.

The laboratory makes research work integrated with innovative methods which create definitions of new FORMATS mixing experience and professionalism matured in different sectors of business and is able to propose work plans based on inventive and original research, to supply a strategic applied consultation, conciliating a high level of thought with a wide possibility of operative application.





Paolo Lucchetta + RetailDesign srl, ADI

Paolo Lucchetta + RetailDesign srl, gbcitalia


Paolo Lucchetta + RetailDesign srl, design for all
ADI
Associazione per il Disegno Industriale
(Member since 2005)

ADI consists since 1956 of designers, companies, researchers, critics, journalists dealing with the idea of industrial design, specially: design process, use, recycle and training. Its goal is to promote and bring to reality, without any lucrative intention, the best opportunities to design goods and services, by using cultural debate, involving the institutions and bringing services.
GREEN BUILDING COUNCIL ITALIA
leadership in energy & environmental design

(Member since 2009)

Green Building Council Italy is a non-profit association promoted by Società Consortile Distretto Tecnologico Trentino and born with the goal of:

-allowing sustainable building technology to diffuse as much as possible,

-bring the attention of media and institutions on the impact that the way planning and constructing buildings has on people's life quality,

-give specific tools and advices to insiders.
IIDD
DESIGN FOR ALL ITALIA

(Member since 2011)


Design for All was born in 1994 as Istituto Italiano per il Design e la Disabilità (IIDD) to promote participation of differently able people in the project.

Design for All is the design of environments, products and services with the aim that everyone, including future generations, regardless of age, gender, capabilities or cultural background, can be able to access, use and understand whatever part of the environment with as much independence as possible.


Paolo Lucchetta + RetailDesign srl, IDEA



Paolo Lucchetta + RetailDesign srl, READS
Paolo Lucchetta + RetailDesign srl, IUAV

Paolo Lucchetta + RetailDesign srl
IDEA
Associazione Italiana
Exhibition Designers

(Member since 2007)

IDEA intends to protect and promote the professionists of Exhibition Design in the practice of their individual design activity and "certify" the relative quality across all of its numberless fields of application: trade fairs, exhibitions, expositions, museum's exhibition design, retail and major urban events. IDEA is a sort of quality trademark "certifying" professional excellence.

Master universitario di I livello del Politecnico di Milano "Master IDEA in Exhibition design - Architettura dell'esporre" Paolo Lucchetta will be teaching "Architecture of commercial's buildings".

ReADs
Retail
Architecture
and Design
for social
and commercial
purposes

Università Iuav di Venezia
Iuav University of Venice
Master Universitario di I livello
A.A. 2018-2019
Level I Postgraduate Specialisation Programme
A.Y. 2018-2019


Responsabile scientifico
Scientific head Paolo Lucchetta

Collegio dei docenti del Master
Master board of teachers
Paolo Lucchetta
Laura Fregolent
Sara Marini
Marco Zito


PREMIO CITTA' IMPRESA
Fabbricatore di Idee 2012

Premio ai 1.000 fabbricatori di idee e sviluppo del Nordest: imprenditori, giovani, lavoratori e amministratori pubblici che fanno crescere il Paese.






Paolo Lucchetta + RetailDesign srl
Officine Storiche
LIVORNO PORTA A MARE

Ex Cantieri Navali Orlando

Concept design:
Paolo Lucchetta + RetailDesign srl
Opening: November 2020
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Paolo Lucchetta + RetailDesign srl
Coop Alleanza 3.0
MERCATO COPERTO DI RAVENNA


Concept design:
Paolo Lucchetta + RetailDesign srl
Opening: October 31 2019
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Paolo Lucchetta + RetailDesign srl
Rinascente Torino

Concept Design Men Floors:
Paolo Lucchetta + RetailDesign srl

Opening: 15 Febbraio 2019
LA NUOVA RINASCENTE DI TORINO

Rinascente Torino presenta i nuovi piani dedicato alla moda uomo. Dopo l'apertura a maggio del piano casa, design e food, e a settembre dei due piani della moda donna, è ora la volta dei piani 1 e 2 dedicati alla moda uomo e a tutte le sue declinazioni. Prosegue dunque il progetto di ristrutturazione globale che porterà, entro settembre 2019, lo storico negozio di via Lagrange a diventare un mini flagship store, regalando alla città una destinazione per lo shopping unica e distintiva.
Intanto, i due nuovi piani uomo, disegnati dall'architetto Paolo Lucchetta, si presentano al pubblico con le stesse invitanti caratteristiche degli spazi già inaugurati: un brand mix vincente e un servizio al cliente di alto livello, per essere sempre in linea con i desideri di un consumatore in costante evoluzione. L'obiettivo finale è quello di sorprendere il pubblico, offrendo un'esperienza di shopping unica e gratificante. Spazi completamente rinnovati e ripensati, dove un design sofisticato e avvolgente ospita le collezioni di nuovi marchi e una nuova shoe area.
Paolo Lucchetta + RetailDesign srl

PRIMO PIANO
Classico o casual: ricerca il tuo stile
nel nuovo primo piano di Rinascente
dedicato ai migliori brand della moda
maschile.

Paolo Lucchetta + RetailDesign srl

SECONDO PIANO
Spazio alle proposte fashion&contemporary
e a una shoe area di 200mq
che propone i migliori marchi di
calzature e sneakers.





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CONFERENZE 2019

Experience Retail
Bologna, 18 febbraio 2019

Luoghi, cose, persone
Venezia, 11 marzo - 13 maggio 2019

oltreDesign festival
Treviso, 8 marzo - 12 maggio 2019





Paolo Lucchetta + RetailDesign srl
RINASCENTE
Piccole avventure romane
Film

Scritto e diretto da
Paolo Sorrentino


Una passeggiata notturna alla scoperta di una Roma deserta e misteriosa che raggiunge il suo apice dentro la Rinascente di via del Tritone. Questa l'idea dalla quale è partito il regista premio Oscar® Paolo Sorrentino che firma il cortometraggio "Piccole Avventure Romane". Un nuovo tassello nel mosaico di una Roma inedita e allo stesso tempo spettacolare. Sei minuti resi indimenticabili dall'inequivocabile maestria di Sorrentino e che confermano il ruolo di Rinascente, da 100 anni in prima linea per valorizzare l'arte italiana ed internazionale in tutte le sue declinazioni.

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Paolo Lucchetta + RetailDesign srl This section illustrates the designs that are most significant and emblematic of RetailDesign's design philosophy

For further information or comments on our designs, please e-mail us at retaildesign@vegapark.ve.it
LULU GROUP IPERMARKET
WTC MALL Abu Dhabi


Opening: July 2nd 2018
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Read what Thaleej Times says



Paolo Lucchetta + RetailDesign srl
AZBUKA VKUSA MOSCOW CITY

Concept design:
Paolo Lucchetta + RetailDesign srl

Opening: October 15 2018
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Read what Moskow Times says



Paolo Lucchetta + RetailDesign srl
VENEZIA FC
M9 City District, Mestre Venezia


Concept design:
Paolo Lucchetta + RetailDesign srl

Opening: July 23 2018
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COOP IL MERCATO DI LIVORNO
CC Le fonti del Corallo, Livorno


Concept design:
Paolo Lucchetta + RetailDesign srl

Opening: August 30 2018



Paolo Lucchetta + RetailDesign srl
CASTELLO DI PARELLA FORESTERIA

Concept Design:
Paolo Lucchetta + RetailDesign srl

Opening: September 8th 2018
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Maria Giuseppina Grasso Cannizzo Il rumore dell'acqua

Intervista di

Paolo Lucchetta (VeNews)

27.05.2018



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Rinascente, via del Tritone, Roma
opening: october 12 2017

Il progetto del Concept design per gli spazi di Roma Tritone dedicati alle collezioni Menswear Formal and Smart Casual, Underwear si basa sulla volontà di articolare per il cliente una chiara percezione di un luogo organizzato per situazioni spaziali differenti, stanze e spazi aperti, LOFTS AND ROOMS appunto.
Quasi la meta' degli spazi totali (circa 1000 metri quadrati) è suddiviso in Rooms, Stanze nelle quali i marchi leader possono esprimere con libertà ed autonomia i contenuti dei loro concetti e delle collezioni con materiali e criteri illuminotecnici, nonchè tecniche espositive variegati ed originali. Pareti disallineate e controsoffitti a quote diverse enfatizzano con l'alternarsi ed il susseguirsi di materiali e tipologie di arredi e design sofisticati e personalizzati ed esprimono così in modo efficace le differenti anime dei singoli brand.
Gli spazi comuni e gli spazi dedicati alle
collezioni LR son invece volutamente allestiti come dei LOFTS, spazi con poche pareti, superfici monocromatiche, senso dello senso ampio senza particolari controsoffitti. Attorno all'architettura della grande corte centrale, costituito da rivestimenti che rendono il volume riconoscibile, autorevole ed evocativo della romanità di materiali ed partizioni, gli spazi dedicati alle collezioni Smart Casual sono pavimentati con doghe di legno in rovere affumicato ed oleato di lungo formato. Pareti, Soffitti e impianti volutamente visibili tinteggiati in colori selezionati con l'intento di caratterizzare lo spazio con le cosiddette "smart neutralities" intonaci e finiture con effetto materico "Cemento".
Gli spazi più privati, all'interno del "Palazzetto" sono dedicati all'esposizione delle collezioni Underwear e sono contraddistinti da una pavimentazione da interno domestico con lastre lapidee di formato esagonale in tre sfumature di colore.
Gli arredi sono in finiture dai toni caldi quali Ottone brunito e varietà di
essenze di noce oliato, con ripiani in pelle dal color Cognac ed sono particolarmente disegnate con dettagli originali quelle dedicate alle Sneakers, vere icone dello stile e della moda maschile di questi ultimi anni.
Si pensato di connotare lo spazio con lampade di una certa personalità come quelle di Roll & Hill, barre continue dallo stile contemporaneo in legno e vetro opaline con finiture in ottone, alternate con Chandeliers di nuovo design, modulari di ottone lucido e brunito, sospensioni decorative che richiamano lo stile Pop e postmoderno della cultura Memphis degli anni'80.
In buona sostanza, si è cercato di esprimere attraverso soluzioni spaziali differenti, i Loft, le Rooms e gli spazi domestici del "palazzetto, un non banale ed articolato modo di rendere piacevole e varia la shopping experience, investigando i significati delle nuove forme di ciò che viene considerato Formal and Smart.
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Read what Repubblica says
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Read what Corriere says

Paolo Lucchetta + RetailDesign srl

RINASCENTE Presskit
Paolo Lucchetta + RetailDesign srl

Read what Repubblica says
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Read what ARTRIBUNE says
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Read what ELLE DECOR says
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Read what VANITY FAIR says
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Read what VOGUE says




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German Design Award 2018
WINNER

Paolo Lucchetta + RetailDesign srl
The concept design of the Carrefour Milano project has been selected for the German Design Award 2018 (retail design). This section illustrates some recently completed designs that are already open to the public.

We are proud to point out that all the designs illustrated here are the work of RetailDesign srl. Any joint designs and collaborations are listed in the captions.

Our research and design department has the task of identifying the ideal planning process for all designs, from concept to completion.

The design process itself is multi-disciplinary, and all architectural plans, interiors, designs and graphics are developed by our own in-house team.
Paolo Lucchetta + RetailDesign srl

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Paolo Lucchetta + RetailDesign srl
Vistaterra, Castello di Parella (TO)
opening: 31 may 2017

Concept design and artistic direction of the wineries and shops of Corte dei Mercanti, The 'Caffè alla Lettera' Cafe and Suites by RetailDesign srl (Paolo Lucchetta, Michele Marchiori).

Vistaterra is the completely eco-sustainable Agriparco that embraces the Parella Castle, on the beautiful hills of Canavese, next to the Serra di Ivrea.

The refurbishment of the Castle of Parella is not only a great work of restoration, architecture and green building; It is also the recuperation of a territory, of a culture, of an ancient way of producing and living in synergy with nature, in the name of the roots that unite this beautiful area.
In a virtuous circle involving local production and crafts (both produced in the artisan laboratories of Vistaterra and those of local producers), thus offering a complete experience of Canavese's treasures.
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Paolo Lucchetta + RetailDesign srl
Montenapoleone 8, Milano opening: april 2017
Project of Functional Adjustment of the Historical Building in Via Montenapoleone 8 Milan, owned by Reale Compagnia Italiana.
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Ipercoop, Multistore Euroma2, Roma
opening: october 12 2017





Paolo Lucchetta + RetailDesign srl
H&M, CC Adigeo, Verona
opening: march 30 2017

Executive design of the store in the most innovative shopping center in Italy, including the new space dedicated to H&M Home.
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Paolo Lucchetta + RetailDesign srl
Tiche Lab, Serravalle / Grosseto opening: april/june 2017

Concept design and artistic direction of projects for the distribution of Tiche Lab stores in the main shopping centers of Italy.
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Paolo Lucchetta + RetailDesign srl
THE MERCHANT OF VENICE, T Fondaco dei Tedeschi, Venezia
opening: september 2016
Design of Shop in the Shop within the Lifestyle Department Store in the OMA designed building.





Paolo Lucchetta + RetailDesign srl

Coop Via Canaletto, Modena
supermercato di quartiere (1200 mq.)
opening: 15 october 2016






Paolo Lucchetta + RetailDesign srl

Coop.fi Via Cimabue, Firenze
supermercato di quartiere (1500 mq.)
opening: 15 october 2016

Paolo Lucchetta + RetailDesign srl
Read what GDOWEEK says
Paolo Lucchetta + RetailDesign srl
Read what Retailwatch says





Paolo Lucchetta + RetailDesign srl
Concept Design (mq. 7.500)
Carrefour Nichelino
Concept Design (mq. 7.500)
opening: 13 july 2016

Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta + RetailDesign srl
Read what GDOWEEK says





Paolo Lucchetta + RetailDesign srl

Mapket Azbuka Vkusa, New Riga Mall

Concept Design (mq. 3.855))
opening: august, 05th 2016

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Paolo Lucchetta + RetailDesign srl
Ferutdin Zakirov, Milano
via San Pietro all'Orto
Flagship store (mq. 230)
opening: may, 20th 2016

A place dedicated to How to Dress.



The Ferutdin Zakirov project is inspired by the originality of a brand with an Uzbekistan passport, but with an Italian soul, trying to interpret the originality of a new incoming voice in the universe of Italian tailoring.

The space Ferutdin Zakirov in via San Pietro Orto consists of an area of 230 square meters dedicated to How to Dress.

The windows are a single glass panel of considerable size with a height of 4 meters, framed by elegant and essential burnished brass profiles. The Brand identity is expressed in the elegantly shaped logo, applied on external blinds and on the windows, with burnished brass letters. The shop signs are made of backlit carved letters.

All interior design choices are oriented to maintain a fair balance between easy access and appropriate confidentiality and refined elegance of the interior spaces from a broad and transparent staircase covered in its lower part in Black Gold marble, iconic material of the FZ-style, already used on other occasions to represent
the quality of the choices.

Refinement and almost obsessive research of materials and details leads the sartorial choices and fit as he led those of building finishes in order to realize and communicate the image of an Italian tailor's shop thought with experience and culture.

The layout on two levels presents the most innovative proposals and accessories items on the ground floor, the collections, the reception areas and services for customers, including areas for fitting and tailoring changes in the basement.

Especially carefully designed and inspired by London tailors of Savile Row, is the space dedicated to Bespoke Room, a spacious Atelier dedicated to immersion of the customer in the culture of knowing how to dress.

The main materials used are walnut floors in five different shades of Italian-laid herringbone and a wall painting of a color defined 'Sophisticated Blue', with cross grooves application technique that simulates the effect of a weaved fabric.

The finishes of the furniture are in burnished brass, with Canaletto walnut shelves and leather trays, sand and tan color, inspired by the original leather of Chesterfield sofas, selected for the Bespoke Room and relationship spaces.
The lighting project is the soul of the concept of the space; a light integrated with the furniture in proper color temperature to allow the correct perception of the quality of fabrics and finishes is in harmony with ambient light and designed with techniques inspired by the theatrical stage sets and dimensioned with sophisticated planning and control technologies scenarios.

The staircase is, as often happens in the interiors, the most important architectural element of the project. In this case, the aim was to make the space permeable to the ground floor, reducing the perception of the scale to a cut in the floor and building instead a black gold marble enclosure in the basement with steps individually lighted by LED light.

To conclude a project consisting of memories rich of ingredients, with quotations and nostalgia related to the particular biography of Ferutdin Zakirov, complemented by cutting-edge technological solutions to represent the desire to produce quality in every detail in the service of a refined and evolved customer.


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Read what THE PRESS says
Paolo Lucchetta + RetailDesign srl
Read what GQ says
Paolo Lucchetta + RetailDesign srl
Read what Elle Decor Italia says
Paolo Lucchetta + RetailDesign srl
Read what Interni says
Paolo Lucchetta + RetailDesign srl
Read what Il Giornale says
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Read what Il Sole24ore says






Paolo Lucchetta + RetailDesign srl

Carrefour, Carugate Milano
Concept Design (mq. 12.000)
opening: december, 16th 2015






Paolo Lucchetta + RetailDesign srl

Fiorfood, Torino
Galleria San Federico
Concept Design (mq. 1300)
opening: december, 2th 2015


NEW IDEAS NEED OLD BUILDINGS
The project Fiorfood, San Federico Gallery, takes position in stating that the built heritage of our city is the cultural property available to those embarking on new business models of economic and social innovation: wonderful places, scenery authoritative awaiting our ability to reclaim the city,
"our best shared production" (Ricky Burdett). To Whom is willing to share this vision we offer these scenes of "The Italian Job", a film directed by Peter Collinson in 1969, awarded by the site survey Pearl & Dean as the best car chase in movie history, in front of famous scenes such as those of "The Blues Brothers" and "the Bourne Identity."
The scenes of the chase takes place between Piazza Castello and Piazza San Carlo through Subalpina Gallery and San Federico Gallery. Enjoy yourself!
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Paolo Lucchetta + RetailDesign srl, RIZZOLI

Read what laSTAMPA says
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Read what laREPUBBLICA says
Paolo Lucchetta + RetailDesign srl, RIZZOLI

Read what CORRIERE DELLA SERA says
Paolo Lucchetta + RetailDesign srl, RIZZOLI

Read what GDOWEEK says
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Look what TGR says
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Look what RETAIL WATCH says
Paolo Lucchetta + RetailDesign srl

Look what RETAIL WATCH says
Paolo Lucchetta + RetailDesign srl

Read what RETAIL WATCH says





Paolo Lucchetta + RetailDesign srl
M9
Transforming the City

Venice, Fondazione di Venezia
07.06/28.09.2014
Collateral Event
of the 14th Venice International Architecture
Biennale of Venice Exhibition conceived and promoted by Fondazione di Venezia
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Innovation in the retail spaces of the M9 "City District"
Paolo Lucchetta

 





Paolo Lucchetta + RetailDesign srl
Indoor Market, Ravenna
Renovation and Redevelopment of the Ravenna Indoor Market with the aim to re-affirm the centrality of the of the socio-cultural and aggregation role of the historical Building.





Paolo Lucchetta + RetailDesign srl
RIZZOLI GALLERIA
Milano, Galleria Vittorio Emanuele II

opening: 3 november 2014
This is Oriana Fallaci's LETTER 22.
Oriana Fallaci was an effective part of the myth of Rizzoli.
The LETTER 22 was and is still here. Rizzoli Gallery

We imagined this place around this piece of design. Desing means Milano, and we dedicate this project to Oriana Fallaci, to Rizzoli, to Design, to Milan and to all the reading lovers of the past, present, and especially of the future.

Paolo Lucchetta + RetailDesign
Ph. Umberto Nicoletti
 
Paolo Lucchetta + RetailDesign srl


The Rizzoli Gallery project:
the reinterpretation of the architectural spaces, the Rooms of the Book and the Design for Reading.

It is nice to think that redesigning the Rizzoli bookstore in the Galleria Vittorio Emanuele in Milan is not an issue solely related to architecture. It is mainly about all the questions related to the aesthetic of relationships: trajectories of signs between places, things and people. People meet in architecture and in this respect bookshops are architecture, assuming a unique and distinctive meaning, being contemporary also nowadays, in the digital age.

Today more than ever, the identity of business places is mainly based on what can be discovered rather than seen. The majority of the latest set-ups remind us images already seen. What is less evident, that is details, preserve something of the special nature of the places, made of relations rather than of space itself. This is the original and distinctive element of the Rizzoli bookshops. The Rizzoli bookshops cannot be related to generic formats or luxury flagship stores. They are uncomparable places in the booklovers' global imaginery. As described in a catalogue of Rizzoli Bookstores few years ago:

"The Rizzoli bookshops are unique. They are places of passion for the arts and for bookselling, with a particular attention to details, offering booklovers quality products and services in a welcoming environment, with a huge selection of books displayed with style and at the same time a generous supply of charm, passion, creativity and variety. "
The real challenge and ambition of the project has been being able to see and tell the distinciness of the reading experience. Since the first draft, the attention to details has inspired most of the choices including new and old material suggestions. The main steps have been the re-polishing of the "R" shaped brass handles, the finishing of the walls in a particular shade of white, recommended by the superintendent for the restoration of the plaster façade of the gallery. The choice of the "blue ink" color for the ceramic flooring, laid according to the Chevron patterns of the French libraries, the American cherry wood furniture-bookcase of the Rizzoli Building on Fifth Avenue and West 57th Street, and more. All the elements of the project have been inspired by nostalgia, quotes, and at the same time by new perspectives and

contemporary scenarios.

The retail is considered a continually evolving area in which the use of each space is consumed quickly. This causes a slow obsolescence in which the suspension of time positions the places in a stasis. In this place, some values are kept intact, and others show unexpected potentialities. The 1877 building by Giuseppe Mengoni has experienced different stages until the renovation in 1999. The feeling of the potentialities for the reinterpretation of the architecture guided all the choices concerning the historical building. It has been essential to consider the functional adaptation of the space, but with the constant attention to maintain the uniqueness of the place.

In the shops of the gallery, the decorative elements of the architecture are not the only dominant nature. The proportions and articulations of the interior spaces are more significant: the large glass windows highlighted by arches and vaults, the width of the basement that equals to the arm of the gallery, the domestic courts of the first floor, the geometrical empty spaces. All of these elements are the compositional emblem of the entire project by Mengoni. The theme of the discovery and exploitation of innovative spaces corresponds to the nature of the city of Milan: it expresses itself was expressed more in what it hid under rather than what it showed. To the facades of the historical buildings, the city opposed a "behind the scenes" of its own. It was not the individual building to count but the quality spread through the discovery of the hidden beauty of its courts, the geometrical empty spaces in which the collective nature was strengthened.

In addition to the intention of reinterpreting and enhancing the spatial relationships of the original building, the project includes an insert of new architecture consisting of a pedestrian scale and a lift, designed using the latest technologies in order to minimize the visibility of the structure and ensure a greater transparency using clearer glasses. The core f the project, the al location of the space, consists of the vertical communication between the floors and of the vision of innovative perspectives whithin architercture. Furthermore, Rooms of the Book have been gateherd from architecture. In these Rooms a selection of books divided into thematic areas can be found, in order to let the readers discover the details and the values of the books properly.

Beyond the space issues, the real core of the project lies in the design for reading. In Milan, an extraordinary generation of designers has dedicated some of their best productions to the book. Some pieces have been selected and set up with new display elements designed specifically for the new Rizzoli Bookshop, as a tribute to the original and eternal value of the city. The modeling of the light has been particularly accurate in order to express the soul of the space and to highlight the expositive criteria of the Rooms of the Book. All of this has been made possible tank to the Viabizzuno's and Ingo Maurer's collections of lamps, and to the LED lamps by Reggiani.

The new forniture-bookcases have been inspired above all by a long and passionate work of research and by the real comparison with the secrets of the bookseller's trade. The bookseller is the central figure in a place where the human factor is the soul of relationships. It is a job which is rich in cultural competence and diplomatic capability, expressed through an absolutely un common talent to expose books with art. many technical solutions have been designed to allow booksellers to tell the editorial proposals in a wide range of exhibition modes. This variety can be found in the Rooms of the Book as well.

Images, words, texts, digital windows are carefully positioned within the space to accompany the experience of book lovers between information and new inspirations. There is also the possibility of using several reading stations, consultation tables and reading events.

For all these reasons, redesigning a bookstore cannot be just a stylistic exercise for an architecht. Shielding places from the occasional transformation in order to consider them in their whole spectrum makes it possible to take a fresh look at the values of what surrounds us. It also allows to imagine through the projects of public spaces, where bookshops belong to indeed, a new culture of knowledge, strongly supported by its roots.

Design:
Paolo Lucchetta + RetailDesign Ltd. (Michele Marchiori, Vanessa Filippetto, Giovanna Fanello)
 
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Merchant of Venice, Verona
Corso Sant'Anastasia 10
Concept Design (mq. 50)
opening: july, 14th 2016

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Paolo Lucchetta + RetailDesign srl
The Merchant of Venice
campo San Fantin, Venezia

opening: October 26 2013



The historical San Fantin pharmacy becomes the first flagship store The Merchant of Venice

The Merchant of Venice is the latest project of the Venetian Mavive brand. It is a line of luxury fragrances inspired by the Venetian art of perfume. Venice was famous indeed for being one of the most important cities of the Mediterranean for trading. Thanks to the Mude, the naval trade expeditions routes, precious essences and spices reached Venice to be sold throughout Europe.

Such an ambitious project could only choose a prestigious venue for the opening of the first flagship store of the brand: the old pharmacy of Campo San Fantin in Venice.

The seventeenth century pharmacy is located in Campo San Fantin, in the heart of the city, next to the Gran Teatro La Fenice . The location has had a great historical importance since the mid- seventeenth century, when Campo San Fantin housed a pharmacy dedicated to St. Paul. In 1846 the architect Giambattista Meduna fitted out
the pharmacy that has recently been restored; it is now possible to appreciate it in its greatest splendour. Meduna experimented a new, modern language, if we compare his work for the venues of the pharmacy to the plain neoclassical codes that the architect had used a decade earlier for the design of the Gran Teatro La Fenice. A flamboyant Gothic style characterizes the furniture and the decorations of these environments. The architectural inspiration comes from the ancient Venetian palaces, as we can see in the design of the walnut planking and in the wooden and terracotta decorations. Among the wooden sculptures there are four large noteworthy statues of the sculptor Pietro Zandomeneghi. The sculptures represent Botany, Medicine, Surgery and Physics surrounded by twelve smaller allegorical figures. The central walnut counter has a large relief depicting the stills of an alchemy laboratory. The new adventure of the Vidal family is inserted in the very great Venetian tradition of perfume; the family looked after the restoration and took care of the precious spaces and history of the San Fantin pharmacy. A place made of light and fragrances The exhibition project, curated by Studio RetailDesign (Paolo Lucchetta , Miyako Noda), aims to find a balance between the development of a unique place and the presentation of the new fragrances and objects of the collections of The Merchant of Venice. Like the ancient merchants of Venice, who managed to procure to the European perfumers the raw materials of the highest quality thanks to the Mude, the naval trading routes, the Mavive brand brings back to life the skills of the art by proposing a new line, The Merchant of Venice, inspired by that ancient wisdom. This project, "made of light and olfactory feelings", is based on sophisticated lighting choices. Miniaturized led lamps have been chosen in order to point out, with the help of projections and backlights, the unique wooden framework and the quality of the aesthetic research of the glass bottles of the Merchant. Great attention has been given as well to the olfactory side of this elegant experience, by curating not only the venue but also the ways by which the costumer will disclose and experience the fragrances and scents that will be found in the shop. Books, objects and perfumes are arranged in the niches of the old pharmacy, while the adjoining room is dedicated to the new collections and to customer care, in a space characterized by bright frames and essential, elegant furniture. Tradition, innovation, memory and modernity are the ingredients of a project that will be spread in airports, museums, shops and historical temples of the new business, accompanied by the eternally fascinating story of the Mude of Venice, city of art and historical capital of fashion and culture.  





Paolo Lucchetta + RetailDesign srl
Z Zegna, Showroom
Milano, via Savona

opening: may 2014
The project of restyling of Z Zegna develops itself from trajectories of stylistic heritage of the brand and its stylistic elements (textures, fabrics, lines, materials, reflections) with the purpose to identify the uniqueness of the brand in the competitive environment and the necessary familiarity and, at the same time, the distance by Ermenegildo Zegna.
The idea, though, based on recognition of the considerable wealth of details designed by Peter Marino and which belong inseparably to the brand, it is built around the concept of flexible and reconfigurable space and not of fixed scenes, creating experimental scenography of product merchandise applied to exhibition and selling spaces, adaptable to locations of varying sizes.
 


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Z Zegna, China
Chengdu Concept Design (mq. 122)


opening: february 2015


 
 





Paolo Lucchetta + RetailDesign srl
Librerie.coop, Genova
Porto Antico

Concept Design (mq. 280)
opening: june 2015

PAINTING WITH BOOKS. A Book Store is by definition a place of meeting.
Books, readers, publishers, booksellers, digital spaces, citizens, children, parents, casual readers, book lovers, tourists, lovers of specific genres: people of all kinds and types continue to share, whatever people may say, the pleasure of browsing, consulting and giving a book. Designing a Book Store means, in our opinion, to start from this awareness: to imagine the relationships between places, things and people as always suggested by Book stores.

In some cases, such as this, the criteria of organization of the space
is also guided by the reading of a particular place, the architecture of the Old Port, consisting of pillars, windows and heights typical of an area of deposit reinterpreted, as all the buildings in this part city, by the skilful hand of RPBW Renzo Piano Building Workshop.
Whether it is the proportions of the internal volume or the choices of power plants and lighting designed by the studio RPBW, the intent of the project is to enhance the sense of those buildings for their uniqueness and sketch with books with the experience of a unique space.
The unique space is also made up of a careful presentation of the philosophy of librerie.coop and its peculiarities, dedicating to the area of Book Store for children and the issues of territory, solidarity, and land areas and special recognizable furnishings.
The quality of the reader's rules the ergonomic of the spaces and their design, composed of simple and reassembled materials.
The Idea of Sustainability also guides the choices of materials and lighting in favour of local stones and energy-saving technologies.
A place made of books, in which the sense of architecture, heritage of the identity of the city through its port, are readable and recognizable as a new space in relationship to the spread of reading.

Draw with librerie.coop, once again, with books, relations between places, things and people.
 


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Paolo Lucchetta + RetailDesign srl
Coop.fi, Firenze Grassina
via D.Alighieri, 9-11

Concept Design (mq. 550)
opening: march 2015

Design and implementation of a model of Coop.fi store applied to small stores.
This experience has led Retail Design to draw an in-relation store, based on the idea of strengthening the relationship between partners and customers; a format related to the territory and everyday life through a more linear layout and displayed in a
series of sequences of rooms in which people can feel at ease.A "change of scale", the in-relation store, leading to a direct conversation with the territory and those who experience it.
 

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Paolo Lucchetta + RetailDesign srl
Goroshanka, Russia
Novosibirsk, kamanskya 44

Gourmet market (mq. XXX)

opening: november 2014

 
 
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Paolo Lucchetta + RetailDesign srl Euroshop
Molino Stucky Hilton Venezia
Skyline rooftop bar
opening: march 30 2014

MIGRATION DESIGN STORIES
IN THE SKY OVER VENICE.



An exceptional area: two terraces separated by a central structure with a bar and a DJ set. In the sky over Venice can be found the truly over-the-top rooftop bar of the Molino Stucky, rising
between the eastern light which shines on the landscape of the lagoon and the ancient city, and the western sunset on the skyline of the post-industrial port and contemporary city.
"The sky over Venice" is the unique, unrepeatable and fascinating experience offered to the guests of the Molino Stucky, hosted in an incomparable industrial archeology excellently revitalized by Hilton.
The main design intention is expressed by decorating the area under the sky with contemporary materials,
which are nevertheless vehicles of feelings and memories. For example, the floor con-sists of wider sized, non-glazed porcelain stoneware tiles. Its gunmetal color and elegance reminds the domes of the churches of Venice. The innovative decorating processes simulate the traces of the stratifications of the past with light marks that help creating new identities .The neutral color of the floors and vertical surfaces perfectly matches with the factory's brick walls, with the silvery Ve-netian sky and its reflections on the lagoon.
The choice of the design elements in this exceptional location is deliberately narrative, as it recalls the stories and the meetings between civilizations and people that helped founding the myth of the city."Migration stories" could actually be the title of the selection of furniture, carpets and objects that mingle styles and materials, typologies and colors of the location. The main attempt is to blend the glorious past and the great present of Venice, which has always played an essential role with its being at the same time
"so global, so local". The selected products belong to the collections of con-temporary quality design brands such as Moroso, Arper, Tribu, Paola Lenti, Gervasoni, Pet Lamp.
The layout has been thought to be easily changed during the day and quickly adaptable to different types of happenings. The furnishings have been carefully chosen in order to shape to the different types of social events (lunches, dinners, meetings, concerts) through sessions of different heights and ergonomics, linked by a style research that always focuses on the guests and their unforgetta-ble experience of being in "the sky over Venice".






SKYLINE ROOFTOP BAR
Total surface 380 mq on floor 9 (+30,00 m)
(Terraces 120mq. + 120mq, internal area140mq)
 





Paolo Lucchetta + RetailDesign srl Euroshop
Molino Stucky Hilton Venezia
Ristorante Aromi
opening: April 25 2014

A BLUE SPACE DEDICATED
TO VENICE, THE CITY OF WATER.


During the America's Cup 2012, the famous yachtsman Paul Cayard described the charm of sailing in Venice comparing it to the uniqueness of the excitement of the Formula One in Monaco .
To these emotions is dedicated the project of the Aromi restaurant, a sea level blue space. It is divided on two feelings: the one within the walls of the Molino Stucky, and the outer space one, on the Fondamenta della Giudecca, where boats and sunsets can be admired on the beautiful background of Venice, the city of water par excellence.
It is a special and unique kind of blue, defined as an intense and contemporary ink blue, with cherished glazes from the Oikos collection. The guests are hosted in the industrial archeology of the Hilton Molino Stucky, whose original brick walls and concrete resin flooring restore the authentic statement and the deep sense of this extraordinary place.
The main design intention is expressed precisely by defining the blue color that
leads back to the excitement of sailing in the lagoon of Venice. The use of lighting concepts and contemporary materials is although selected in order to bring back feelings and memories, combining past and present in a remarkable experience.
The location is strongly characterized by a Wine Library, a collection of wines and wine labels to be read and enjoyed, where the Prosecco excellence is undoubtedly predominant. Every bottle is perfectly preserved at the different temperatures recommended by their qualities and provenances, in order to intensify and enhance their distinctive properties.
The wine tasting takes place around an extremely special table, from Riva 1920 production, realized by reusing the bricolas of the Venetian lagoon.
The blue walls are decorated with artistic photos concerning the sea, sailing and wind, and with hulls and objects selected by Gilberto Penzo, keen sailor and renowned collector of local boats.
The tables, furnishings and lamps constitute the typical stylistic elements of modern yachting, mingled with the impressive collections of avant-garde constitute the typical stylistic elements of modern yachting, mingled with the impressive collections of avant-garde design such as Autoban chairs and Gubi tables.
The outdoor furniture instead is by Gandia Blasco brand, already supplier of the America's Cup in Valencia 2007.
The lighting design is particularly accurate, enriched with selected contrasts that illuminate the tasting areas with the aim of making the guests feel at the core of a quality dining experience in an elegant and charming place.
In this marvelous location, harmonized in its relationship with an exceptional context, the choice of design elements is deliberately narrative, in order to recall the stories of meetings, navigation and naval tradition, the foundations of the myth of the city of Venice.
The layout has been designed to maintain this unforgettable experience unique and exclusive.
The furnishings were selected considering both the environmental and sound quality. Every detail has been well-finished in a style research that focuses on the guests, in order to make them feel at the core of an awesome and incomparable experience in "the city of Venice, the Monte Carlo of sailing" .
 





Paolo Lucchetta + RetailDesign srl, coop firenze
Coop.fi, Firenze Novoli
via Forlanini 1, Firenze

opening: may 05 2012
Paolo Lucchetta + RetailDesign srl, coopfi
Look the Lip Dub 'Accidentally In Love'
Paolo Lucchetta + RetailDesign srl, coopfi  
Sustainable commerce, urban renewal, and a modern market:
These are the keywords to a project that has benefited from much attention, enthusiasm, and research in order to place the commercial and social values of UnicoopFirenze at the service of a composite and various metropolitan segment of consumers.
A place constructed around the human factor, whether members of the cooperative or of the families who live in one of the Florentine neighborhoods that symbolize the recent transformation in town planning and architecture, students on the new university campus, office workers at the services center or the new courthouse, or just occasional clients of the fitness center or multiplex cinema.
Two enormous windows frame the attraction of the urban scene and the citizens to which the area is dedicated to anyone in public or private transport in the traffic on the streets of Novoli or those strolling past the fruit and vegetable stalls and bookstands. The values of accessibility and welcome for the varied clientele are evident in all the ergonomic and technological choices made, from the information desk to the digital technology used for bookings with priority granted to the lesser endowed or privileged categories.
Like the choices made in illumination material and technologies, all the other choices made have been oriented to energy savings, efficiency, and the economic sustainability over time.
One of the most immediately evident innovations is, however, the incorporation of areas for social intercourse inside the market,
where it will now be possible to watch and take part in events, performances, and food and beverage samplings in a multimedia arena surrounded by books and areas dedicated to members of every age (pre-schoolers, students, and grandparents) amidst wireless internet workstations and tables for drawing or reading.
Fine architecture outlines an area usually deemed inappropriate for the hosting of traditional markets, which in this case instead has provided the occasion for innovations in the layout, shape, and sequence of the islands with which this truly contemporary market has been organized. New layouts composed by islands are dedicated to the freshness of Coop brand products, household articles, and assortments of high-quality products and Tuscan specialties.
The lightweight and transparent display structures are distinguished by a design that is familiar and traditional at the same time, even when illuminated by LED technology and continuously suspended between innovation and tradition, such as the "humble" ceramic - not glass - mosaic materials or the innovative flooring with all its warmth and original runs made by Italian producers who are international leaders in ceramics.
The sober styling, never ostentatious or excessive style, is always informed and sustainable: these are the intentions behind the design of the areas and their furnishings that express modernity and innovation in one of the most vital ways in which we live in our cities: the marketplace as a commercial and social setting dedicated to the citizens.
Far from a jumble of goods,
products are presented one at a time and explained by graphic and digital instruments illustrating their traceability, origin, and the reasons behind their convenience, economic and otherwise. An enormous carpet laid in the area expresses this intention for a Copernican revolution in values in which local products and those dedicated to wellbeing all assume greater importance and relevance when brought to consumers' attention as part of the daily shopping.
Extensive digital support, a new brand, and new display solutions are placed at the service of the clients, while avoiding exhibitions of technology as ends in themselves and instead providing proposals that support customers in obtaining the necessary information for making high-quality choices in foods and other products.
In a nutshell, the project amounts to the quest to reconnect and update the tradition of the market around the quality of the relationships between the places, people, and things that markets themselves - like it or not - continue to represent as examples of the areas that define us. Places inspired by and made for people.

Paolo Lucchetta
RetailDesign srl
(with Giovanni Frisan, Michela Tessari, and Miyako Noda)
 
Paolo Lucchetta + RetailDesign srl Euroshop
Paolo Lucchetta + RetailDesign srl Euroshop
Paolo Lucchetta + RetailDesign srl, CASA & DESIGN 2011

MARK UP 09.2012
Lucchetta, con Coop.fi il super è contemporaneo


Paolo Lucchetta + RetailDesign srl,DISENO INTERIOR n°218

Il VENERDI' DI REPUBBLICA 15.06.2012
Sapori:
L'ipermercato torna al mercato. E lo fa con gusto
Paolo Lucchetta + RetailDesign srl,DISENO INTERIOR n°218

GDOWEEK 28.05.2012
Prodotti freschi e convenienza, tutto da Coop.fi





Paolo Lucchetta + RetailDesign srl
Andrea Bianchini
Il Laboratorio del Gusto

Via Forlanini 1, Firenze

opening: march 18 2012

An urban space devoted to food, to "know-how", to socializing.

An urban space devoted to food, to "know-how", to sociality. The Andrea Bianchini's "Il Laboratorio del Gusto" represents the missing piece to fully understand the potential innovation of Coop.fi format in Novoli, a project oriented to get the importance of social opportunity around the theme of food and the quality of its production.
This is because of several reasons, the first one - linked to the evolution of commerce - is about the established trend in contemporary markets to believe that food tasting is an essential part of the shopping experience, for reasons that have to do with the multi-sensorial dimension of space and with the social gathering potential that everything around food expresses with particular intensity.
Other reasons are related with the peculiar place of urban regeneration, the ex-industrial Fiat area in Novoli. Il Laboratorio del Gusto will have a central role for the relations between the residents and the new "urban commuters", people who work or study in the adjacent university and office buildings.
This relations have to do with the "know how" of the young chef and business man, Andrea Bianchini, whose art is considered as a central element of the installation: a single plate glass wall and a number of seats watching inside the laboratory will let the costumers watch the gestures of the young and talented team of chefs at work.
Paolo Lucchetta + RetailDesign srl
Even these details belong to those values related to the diffuse need of Food Education, which are the base of the Coop culture.
The space is deliberately built in a way to suggest unusual sensations, suspended between the Novoli square and the Coop.fi Market, like a sort of bridge from where is possible to watch and be feed with the energy of unexpected urban visions.
The choice of materials and furnishings has been oriented by the desire to create a simple place, made by relations with the context, by the centrality of the passion for food with materials and shapes that inspire sociability and conviviality.
For this reason, the tables and chairs are positioned and arranged to further the view of the three panoramic scenarios: the square, the market, the laboratory of the chefs.
The tables have been selected of different heights, so that people can choose and vary the type of tasting according to the different situations that arise in the course of the day.
The 50 chairs, all different, propose different ways of use the space. To choose a seat becomes a way to read and interact with space.
Lights, simple LED projectors, holds glass lamps of different sizes that collaborates to create a deliberately informal and simple environment, but never monotone or accidental.
Finally, a strongly characterized space from the Coop values but also oriented to innovation and towards new forms of expression of the quality of the food, know-how, the pleasure of sharing a social space.
Enjoy yourself! (Paolo Lucchetta)

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Paolo Lucchetta + RetailDesign srl
Nuovo Concept Store Lanificio Di Tollegno / Ragno

c/o Centro Commerciale Globo
Via Italia 197, Busnago MB

opening: September 28 2013
Inauguration ( ... ) 2013
Mq 456








Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta + RetailDesign srl
A FACTORY SHOP: OR HOW TO COMMUNICATE THE VALUE OF AN INDUSTRIAL HISTORY OF EXCELLENCE


For years, the centrality of the projects of design concepts and formats in the retail world had belonged to advertising and media aesthetics. Recently things have changed, especially thanks to the rising costumers' demand and the increasing number of enthusiasts of products for house and self-care. Indeed the interest in discovering the most qualitative aspects of the "Italian know-how" seems to be emerging, and without any doubt the world of yarns and fabrics is one of the most prestigious and historical areas of excellence where this interest can be satisfied.
This is the background that gives birth to the project of the new concept store WOOLEN MILL of TOLLEGNO and RAGNO, both named "factory shops".
The main inspiration of the concept was born in a beautiful December day in 2002. On that date, accompanied by Lincoln and Clement Germanetti, we had the extraordinary chance to visit the Manufacture of Valduggia, a remarkable example of industrial archaeology, in which the factory for fabrics and yarns is still perfectly efficient and active.
These reasons led us to the decision that the store should have returned to its visitors at least the spirit of this beautiful story, even though updated with the new ways of presentation and communication of the international contemporary retailers.
The project therefore aims to let people perceive the conceptual path between tradition and innovation. Various materials and furniture elements will convey the different souls of what could be called the "multi souls brand".
The most striking architectural feature is the SHED sloping ceiling, which aims to make the customer perceive that behind all the products offered by the two brands there are people, a centre of excellence, a territory, a factory.
Although part of the same concept, the two brands are differentiated by various elements.
"Tollegno's wooden mill" is an atelier characterized by wooden furniture and pieces from the original factory. It combines different essences that gather and suggest the functions and the coordination of the man and woman's collections with a wide selection of accessories. The contrast of the lighting is inspired by theatrical techniques and it is deliberately marked with grazing light, in order to emphasize the texture and the colours of the fabrics and yarns. We chose to value these aspects because the visual and tactile emotions represent the core of the most memorable shopping experience .
"Ragno" has a more linear structure. It is a space inspired by a fashion show catwalk and it gathers the rooms where the souls of the brand are displayed. Pret -à-porter collections are exhibited in closets made of various materials and colours in the Freestyle area, then the night clothing and underwear space takes place and finally the male clothing is shown.
An infinite series of suggestions and details are combined to suggest different feelings, but the purpose is the same: showing that the importance of the details, held together by history and technology, is still the best heritage of our country. The ability of the "know-how with style" is a crucial value which belongs to our culture and this project aims to be a good testimony of it. A factory shop , in fact.
 





MADE IN IUAV / DESIGN
FROM THE EARTH TO THE TABLE

Exhibition of the third year's laboratories' projects

Curated by
Paolo lucchetta
Francesco Messina
Alessandro Pedron
Gianluigi Pescolderung
with
Roberto Bandiera
Giorgio Cedolin
Luca Ferigo
Nicla Indrigo
Alessandra Pasetti
Elisa Pasqual

staging coordination allestimento
Roberto Bandiera
Giorgio Cedolin
Luca Ferigo
Alessandra Prasetti

installation
Workshop Iuav Iuav

Technical support on staging tecnico allestimento
Valentino Strutture

computer support informatico
Igor Guadalupi
with
Alisa Kesac
Emanuele Salmaso

Laboratory of product design 2
PAOLO LUCCHETTA
with LUCA FERIGO
Paolo Lucchetta + RetailDesign srl  

The design issues concerning the kitchen and the table, the know-how and the art of tasting have been the topics that the workshop wanted to explore.
During the two introductory exercising lessons, the students have been asked to think about the topic of food and especially about the opportunities of knowledge and therefore of cooperation with business and craft realities of their region. The aim was to develop objects and technologies in order to value food culture and gastronomic heritage. Then the students have been invited to reinvent sixteen products of the Veneto region strongly related to their peculiar way of production and their geographical location. The purpose had to be achieved by the design or redesign of everyday objects related to the kitchen and / or the table.
These products have been the starting

point to design everyday objects and "narrative" tools meant to spread with an innovative and essential design their uniqueness. There has been a focus on the awareness of the territorial, botanical, social and cultural issues, and traditional recipes and experimentations of our most respected chefs have also been involved in the project. All these aspects blended to inspire new trajectories and development paths.
The students worked on projects that wanted to express values of traceability, social interaction and food design. Surprisingly, technological progress seems to have had quite a small impact on common habits related to food. This is the main reason why each project gives suggestions and thoughts on the ways in which internet and technology could help improving knowledge and development of our agricultural and grocery heritage.


Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta + RetailDesign srl
 
Paolo Lucchetta + RetailDesign srl
Read what luxury24.ilsole24ore.com says





Paolo Lucchetta + RetailDesign srl, Essere & Benessere
Molino Stucky Hilton Venezia
Osteria Bacaromi

opening: february 2013
This section illustrates some recently completed designs that are already open to the public. Read what :venews says
Read what Venezia Eventi says
 





Paolo Lucchetta + RetailDesign srl
Livorno Porta a Mare
MAPIC 2012 CANNES
lectures november 15
   





Paolo Lucchetta + RetailDesign srl
Fashion - Il settimanale italiano della moda
I MERCATI VIAGGIANO A DUE VELOCITA'
december 14 2012
   





Paolo Lucchetta + RetailDesign srl, coop firenze
Unicoop Firenze, Sesto Fiorentino
Via Petrosa 19

opening: november 18 2012
 





Paolo Lucchetta + RetailDesign srl, coop firenze
Coop.fi, Firenze Novoli
via Forlanini 1, Firenze

opening: may 05 2012
 





Paolo Lucchetta + RetailDesign srl, wincity firenze
SISAL WINCITY . EAT.DRINK.PLAY
viale Giovine Italia 11, Firenze

opening: january 17 2012
 





Paolo Lucchetta + RetailDesign srl, made.in iuav
MADE IN IUAV
Idee In Cerca di Imprese

coordinamento scientifico
Evelina Bazzo, Medardo Chiapponi

coordinamento organizzativo
Chiara Pagani con Isabella Loddo

progetto di allestimento
Paolo Lucchetta

allestimento
Valentino Structure

oggetti, lampade ready-made
La Centrale

progetto grafico
Polystudio Francesco Messina con
Andrea Morandini, Roberta Zamuner

fotografie
Nicholas Bastianello

montaggio video
Nicola Leone

supporto tecnico
Salvatore Crapanzano, Igor Guadalupi
con Giulia Fiorese, Emanuele Scurria,
Cristina Speggiorin
supporto scientifico
Laura Badalucco, Carlo Gaino,
Francesco Messina, Alessandro Pedron, Gianluigi Pescolderung, Lorenzo Secco, Marco Zito

Ideas longing for Entrepreneur is the Event that represents a milestone in the journey that the Academy of Design IUAV has started with Unindustria in relation with local Firms. A constant effort that, beside the classes, involves the organizing of yearly Workshops, the request of specialized collaboration, the participation at initiatives and events promoted by the city of Treviso and by the activity of placement and coordination of job stages. It is a proficuous and positive collaboration able to generate constant relations and constructive exchanges between University and Work environment, with the aim of participating at innovation and cultural development of all parts involved in the project. The projects here presented in this IV issue are the result of graduate work of the department and workshops of the following professors: Medardo Chiapponi, Carlo Gaino, Francesco Messina, Lorenzo Secco.

Paolo Lucchetta + RetailDesign srl, cdv.la nuova
Paolo Lucchetta + RetailDesign srl, cdv.la nuova
Paolo Lucchetta + RetailDesign srl, cdv.la nuova
 





Paolo Lucchetta + RetailDesign srl, cdv zanta
COMPAGNIA DELLA VELA
Isola di S.Giorgio, Venezia

opening: winter 2011
It is an intervention on one of the buildings of the Maritime Center, founded in 1952 by Giorgio Cini Foundation to host approximately 600 boys, between internal at the college and external, orphan from sailors and fishermen to give them a professional education and launch them to sea life. The new project aims, trough the building restoration, the new use as Nautical Sports Center (Centro Sportivo Nautico di Eccellenza - CDV), through the renewal of the interiors, the fusion between existing architecture and natural surroundings, with particular care to the preservation and requalification of the landscape, to the accessibility and the use of the sea shore and the nearby water space, to the promotion and development of sea Culture. For what concerns the surroundings, the interventions are finalized to the preservation of the existing values through the care and strengthening of trees and plants that are in a critical pathological condition. The intervention does not in any way modify the relationship between built, open paved spaces, the green and the lagoon. Furthermore the maintenance of existing trees assures the preservation of landscape values of the area of the island where the project is located. All the new distributive choices are having as a goal the relationship between internal spaces, the improvement of the impact of the preserved building to the character of the Landscape and the area of intervention and to improve the perception of the landscape. For all of those reasons the intervention on the external of the building are limited to the substitution of old window frames with new one with vision on the lagoon, within the respect a single large sheet of glass, to guarantee the minimalism of intervention and the maximum
of the character of the twentieth-century building, its typology and materials. All interventions are inspired by the desire of creating a sustainable architecture and in this direction all the technical and design choices are orientated to achieve the Class A energetic Certification, according to DPR nr. 59 of 02/04/09 and LEED Gold certificate (Leadership Energy Environmental Design), released by Green Building Council Italy. The centrality of the educational role of the sailing school, designed, for what concerns sports facilities, according to the CONI regulations, has as a prime goal in all the distributional and architectural choices the accessibility of able-bodied and differently able athletes. The rooms at +1,99 mt. on sea level are dedicated to all the sport activities of Compagnia Della Vela, and specially to boat storage, teaching, fitness and the hosting of the students. At +5,85 on sea level are located all social activities, and teaching activities like The International Sailing School, open all year long, the Library of the Sea and the Wind, a large multifunctional hall for sport and cultural events, restoration, the Club House of a society linked with the most renewed Clubs of the world, a meteorological station; all those spaces are reconfigurable and possible to be administrated in an autonomous way, and in anyway characterized by the vision and use of the extraordinary surroundings.
Paolo Lucchetta + RetailDesign srl, cdv.la nuova

Paolo Lucchetta + RetailDesign srl, cdv
Look Aspettando la Coppa America
Paolo Lucchetta + RetailDesign srl, cdv.la nuova
Read what La Nuova Venezia says












Paolo Lucchetta + RetailDesign srl, cdv.la nuova
Read what DHD says
 





Paolo Lucchetta + RetailDesign srl, sisal milano
Paolo Lucchetta + RetailDesign srl, wincity Paolo Lucchetta + RetailDesign srl, sisalmilano2

Paolo Lucchetta + RetailDesign srl, sisalmilano3

 
SISAL WINCITY . EAT.DRINK.PLAY
Piazza Diaz, Milano /Skyscraper of Martini Terrace
Ideation and making of the new format "Eat.Drink.Play", entertainment architecture, dedicated to food, games and events, conformed to Sisal politics "Play Safe"and site inside a space designed by Lorenzo Mattioni, protagonist of the architectural scene in Milan in the sixties.
Opening: winter 2010
 





!-- TITOLO //-->
Paolo Lucchetta + RetailDesign srl, zanichelli
Librerie.coop ZANICHELLI
Piazza Galvani, Bologna
opening: october 18 2012

Re-opens under the sign 'Librerie.Coop' the former Zanichelli Book Store, historical space in Piazza Galvani (pictured above, an image from the past), in the heart of Bologna, where Giosuè Carducci had his studio.
Restored within a few months, it offers a range designed for heavy readers, with particular attention to science: it is the only library in the Emilia-Romagna Region to host the entire catalog of publishers of great tradition as Zanichelli, Bollati Basic Books, Routledge , Hoepli, code and Bologna Mill. In the room Carducci also, near Adelphi entire catalog that will delight those who are more interested in literature, is a place to load platform of digital media e-books catalog Zanichelli (to date, the only in Italy) .
Paolo Lucchetta + RetailDesign srl, zanichelli
Read what Il Resto del Carlino says

Read what La Repubblica says
 





Paolo Lucchetta + RetailDesign srl
Executive lounge, Hotel Hilton,
Giudecca Venezia

opening: october 19 2012
   





Paolo Lucchetta + RetailDesign srl
SISAL WINCITY . EAT.DRINK.PLAY
Piazza Regina Margherita, Pescara

opening: january 2012
   





Paolo Lucchetta + RetailDesign srl
Steffl, Kartner Strasse, Vienna
ideazione del progetto del piano terra di uno dei department store tipicamente viennesi; spazio dedicato agli eventi e a marchi leader del mondo della moda, espressi attraverso l'originale formula dei pop-up luxury

opening: july 2012
     





Paolo Lucchetta + RetailDesign srl, H&M sanmarco
Paolo Lucchetta + RetailDesign srl, H&M sanmarco, articolo
LA NUOVA VENEZIA 11.11.2011

H&M, Venezia Campo San Luca
progettazione esecutiva dell'ultima versione del formato H&M per i centri storici europei.

opening: november 09 2011

Read what Vogue.it says
Read what Corriere del Veneto.it says
Read what FashionMag.com says






AMBASCIATORI
(Librerie.coop + Eataly)

opening: december 04 2008

via Degli Orefici 19, Bologna
Opening hours:
Monday to Saturday 09.00 to 24.00 - Sunday 10.00 to 24.00








www.librerie.coop.it
www.eataly.it
Renovation and functional adaptation of the building standing between Via Orefici, Via Pescherie and Via Drapperie in the heart of Bologna. The building contains a floor space of about 1500 m2, and houses the most complete of realisations of the Librerie.coop project, and the Eataly space, divided into "Coffee Shop", "Food area" and "Wine and Beer area", plus a space for book, product and author presentations.

What makes the building so unique is the fact that over the years it has seen so many transformations, from covered merchant street in medieval times (traces of which can still be seen in the apse
wall of the church of San Giorgio degli Accarisi), to nineteenth century roofed market. The façade of the Eliseo cinema (later to become the Ambasciatori) is late rationalist.

After the pornographic cinema closed around 1985, the building remained closed despite various efforts to partially restore it.

The design was created for a tender by Bologna city council, assigned to Coop Adriatica and completed with the contribution of Coop Costruzioni and Tecnopolis engineering studio.


Photos by Marco Zanta.
Paolo Lucchetta + RetailDesign srl, librerie.coop bologna
Paolo Lucchetta + RetailDesign srl, librerie.coop bologna Paolo Lucchetta + RetailDesign srl, GIORNALE DELLA LIBRERIA

GIORNALE DELLA LIBRERIA 01.2009 D. Nannini e G. Peresson
L'albero e il lettore: intervista a Paolo Lucchetta
Paolo Lucchetta + RetailDesign srl, MAZZANTI MEDIA

MAZZANTI MEDIA 04.12.2008 (8:00)
"Ambasciatori"
 
Paolo Lucchetta + RetailDesign srl, PREMIO NAZIONALE PER
L'INNOVAZIONE

National Prize for Innovation Rome
opening: june 08 2010

Honourable mention to Service Design for having created an innovative retail area that offers customers the opportunity to combine multiple shopping and cultural enrichment experiences.
Paolo Lucchetta + RetailDesign srl, oracle

ORACLE World Retail Congress Berlin opening: october 25/27 2010

Finalists 2010 Retail Innovation:
. American Eagle Outfitters - "15 Seconds of Fame"
. Havaianas Concept Store
. Liaoning Xinglong Happy Family Business Group "Kung Fu Master List"
. National Geographic Cultural Centre
. Pirelli - Diablo Rosso Store
. Spazio Ambasciatori
 





Paolo Lucchetta + RetailDesign srl, alitalia roma
SPAZIO ALITALIA
Piazza di Spagna, Roma
opening: october 29 2011

The Space celebrates the Alitalia Travel. In the contemporary World, traveling with airplane has become extremely comfortable: attention is paid at interior decoration, by designing cafes, beds, cinemas. The airplane Travel went from been 'uncomfortable' to comfortable.
The Alitalia Space wants to celebrate
and exalt Alitalia Planes and Pilot: to experience the travel as if we were the Capitan of the Alitalia Plane.
Parts of Aircrafts were 'taken' from Alitalia and converted in museum objects.
The Space becomes a way to discover different objects and different function: the cockpit of the aircraft at the entrance, the tail as a divisory panel, the wing turned into counter desk.
Also the window shop deals, through the use of light signage, with the
graphic of the vertical stabilizer and the green line painted on the uniform.

Paolo Lucchetta + RetailDesign srl, robilant
Read what RobilantAssociati says
 





Paolo Lucchetta + RetailDesign srl, Zona Romana Bookshop
 
Librerie.coop meets Design
Zona Romana Bookshop
Spazio Botta, via Botta 8

opening: April 14-19 2009

Librerie.Coop.Design tells the story of the meeting between the book world, Milan, and the multitude of design enthusiasts who flock to the city for the show.
Underlying the project is the interest in investigating the quality of relationships triggered between the venue, books and people: shopping considered not as a repetitive experience but rather as a guarantee of consumption with expression, giving meaning to the time aspect of the experience, offering hints on how people can actively communicate and interact with the spaces and objects. The idea is primarily to propose a venue
for books selected and exhibited by young booksellers and narrated by Authors and Readers (Designers), within a busy schedule of events: a place for narration where, through books, design stories can be expressed and conveyed.
At the same time it's a place dedicated to books in a setting made up of objects, lights and book furniture designed by ALU, Viabizzuno, Vissa and Zenithshop, which complete the story and suggest new public and private environments, new values and new styles revolving around the act of reading. Around a large, elaborate table of books, the setting has been conceived as a series of spaces rather than a series of objects, with the aim of offering the visitor an experience that is both physical and conceptual.
A space consisting not only of the design, but also objects and their ability to interrelate, involving designers as well as booksellers and readers, industrialists and contractors, visitors and architects looking for new values, new meanings, new stories to tell and be told.
This experience and the meetings with Authors and Readers (Designers) are also the subject of a publication that will be available in bookshops at the end of 2010.
Paolo Lucchetta + RetailDesign srl
Look the GDO Week TV interview
 





Paolo Lucchetta + RetailDesign srl, Stella Mccartney, Milano

Stella Mccartney, Milano
via Santo Spirito, Design and construction review to obtain LEED Commercial Interiors certification. In progress. br />
In progress.
Paolo Lucchetta + RetailDesign srl, Librerie.coop., Milano

H&M Bologna CC Nova/Rozzano CC Fiordaliso/ Verona CC Le Corti Venete
Working design of the latest version of the H&M format for European shopping centres.

last opening: novembre 2011
Paolo Lucchetta + RetailDesign srl, Schweitzer Euroshop2011

Schweitzer Euroshop2011, Dusseldorf, For the fourth time running, design of the exhibition space for Schweitzer, leading international shop fitting company, at the world's most prestigious exhibition in the sector.

opening: february 2011
Paolo Lucchetta + RetailDesign srl, Byblos,

Byblos, Varese / Capri / Shangai / Dubai / Chengdu / Riga / Beijing / Taipei
Designs for new Byblos shops in luxury shopping centres in emerging markets around the world.
Read what Luuk Magazine says

opening: spring 2007/2009
Paolo Lucchetta + RetailDesign srl, Librerie.coop Genova Sestri

Librerie.coop Genova Sestri,
via Sestri 46, Sestri Ponente
Project realized inside of one of the best Italian multistore, Giglio Bagnara, in the heart of Sestri Ponente

opening: may 12 2009
Paolo Lucchetta + RetailDesign srl, Schweitzer, Euroshop2008

Schweitzer, Euroshop2008
Dusseldorf Design of a dedicated exhibition space for Schweitzer, international leader in shop fitting, for the world's most prestigious sector trade fair.

Euroshop Awards: Best Idea

Paolo Lucchetta + RetailDesign srl, Euroshop Awards
Paolo Lucchetta + RetailDesign srl, librerie.gif

Librerie.coop Bonola, Lame, Carugate (MI), Pesaro
new concept formats for the Librerie.coop bookshops to be inaugurated in historical and commercial towns around the country, focusing on smaller publishers and customer relations areas.





Paolo Lucchetta + RetailDesign srl, Chicco Village, Como
Chicco Village, Como
This design involves a number of buildings owned by the Chicco group, acquired for various purposes and projects over 50 years of activity in providing products and solutions for growing children. In addition to the factory and sales offices for Chicco, Pic and Chicco Outlet shops, the complex also houses the Museo del Cavallo Giocattolo (Rocking Horse Museum) and a pre-school designed by architects Renato Conti and Paolo Brambilla.
We designed the master plan for the entire area in conjunction with Renato and Paolo. All interior and children's area designs were created by RetailDesign, starting from an original 2002 pilot design done in Milan, and numerous exhibition stand designs done for the Cologne and Frankfurt trade fairs.

opening: may 30 2008





Paolo Lucchetta + RetailDesign srl, Officina Slowear, Paris





Officina Slowear, Paris
Design of the "Marchio dei Marchi" shop based on a concept that goes beyond fashion, in Le Village Royale, near La Madeleine, in the heart of Paris.

opening: october 09 2008
Paolo Lucchetta + RetailDesign srl, Officina Slowear, Paris

Read what Monocle says
Paolo Lucchetta + RetailDesign srl, Officina Slowear, Paris





Paolo Lucchetta + RetailDesign srl, Casinò di Venezia, Gaming hall

Casinò di Venezia, Gaming hall
Design of dedicated merchandising and gaming spaces in hotels, places of transit and entertainment areas, for the prestigious Venice Casino.

opening: september 2008
Paolo Lucchetta + RetailDesign srl, Officina Slowear, Paris

Coop. Voce
Design of a brand identity for the Coop Voce, Italy's first virtual telecoms operator.

opening: january 09 2007
Paolo Lucchetta + RetailDesign srl, Puma Gondola, Venezia

Puma Gondola, Venezia
A design completed in conjunction with Studio GBH of London, during the inauguration of the Puma shop in Venice..

opening: september 29 2007 DesignWeek Awards 2007
Paolo Lucchetta + RetailDesign srl, DesignWeek Awards
Paolo Lucchetta + RetailDesign srl, RichardW.Cafè, Venezia

RichardW.Cafè, Venezia
The design of a Venice Casino cafe, in the historic Palazzo Vendramin Calergi, home of the Richard Wagner museum.

opening: september 05 2007

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German Design Award 2018
WINNER

Paolo Lucchetta + RetailDesign srl

Concept design of the Carrefour Milan project.
Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta + RetailDesign srl





Euroshop RetailDesign Award 2014
NOMINEE

Paolo Lucchetta + RetailDesign srl

Concept design of the Carrefour Milan project.
Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta + RetailDesign srl





The Plan Award 2016
NOMINEE

Paolo Lucchetta + RetailDesign srl

Concept design of the Carrefour Milan project.
Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta + RetailDesign srl





The Plan Award 2016
FINALIST

Paolo Lucchetta + RetailDesign srl

Concept design of Rizzoli Galleria Bookstore
(Milano, Galleria Vitttorio Emanuele II)
Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta + RetailDesign srl





Euroshop RetailDesign Award 2014 WINNER
Paolo Lucchetta + RetailDesign srl

Mercato Coop.fi Novoli, Florence Italy
For a successful architecture and design, an integrated and consistent store-concept with clear message of the assortment and an unambiguous target group approach combined with a clearly recognizable corporate design.
Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta + RetailDesign srl, coop firenze





GDOWeek Retail Award 2013 RETAIL DESIGN JURY PRIZE
Paolo Lucchetta + RetailDesign srl

Concept design of
Coop.fi project, Firenze Novoli
Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta + RetailDesign srl, coop firenze





PREMIO NAZIONALE PER L'INNOVAZIONE
Roma, june 08 2010
Paolo Lucchetta + RetailDesign srl

Concept design of
Ambasciatori, (Librerie.coop + Eataly)
Bologna

Mention at Service Design Award for creating an innovative retail area that offers to customers the opportunity to combine multiple shopping experiences and cultural enrichment.
Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta + RetailDesign srl, coop firenze





Premio Città Impresa
WINNER
Paolo Lucchetta Fabbricatore di Idee 2012

Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta + RetailDesign srl





ORACLE World Retail Congress Berlin, october 25/27 2010
FINALIST
Paolo Lucchetta + RetailDesign srl

Concept design of
Ambasciatori, (Librerie.coop + Eataly)
Bologna

Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta + RetailDesign srl, coop firenze





Euroshop RetailDesign Award 2008
WINNER BEST IDEA

Paolo Lucchetta + RetailDesign srl

Design of the exhibition space dedicated to Schweitzer Company.
Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta + RetailDesign srl





DesignWeek Award 2007
Category: Hospitality Environmental
WINNER
Paolo Lucchetta + RetailDesign srl

This project was carried out in collaboration with the GBH London Study during the inauguration event of the Puma store in Venice.
Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta + RetailDesign srl

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Librerie.coop, Bologna
+ 19 other cities

In 2005 Coop Adriatica asked RetailDesign to develop new concept formats for the Librerie.coop bookshops to be inaugurated in historical and commercial towns around the country, focusing on smaller publishers and customer relations areas.

opening: february 2006


FIFA Shop 2006
In 2003 RetailDesign was asked to design the sales and information areas in 12 stadium cities for the Fifa World Cup in Germany 2006. The spaces were created in areas ranging from 50 to 300 m2. The first was ready in September 2004.

opening: sept 2004 / july 2006


Puma, New York
+ 67 other cities

In 2005 RetailDesign was called to Boston to look into an opportunity to design new shops for Puma Red World. As a result Puma footwear was projected not merely as sportswear, but as urban mobility products and vehicles of metropolitan style.

opening: october 2006
Details of RetailDesign projects between 1999 and 2006 have been collected in a book published by Mondadori Electa.

To order a copy (at 55 Euros plus postage), simply mail retaildesign@vegapark.ve.it This section illustrates only our main designs. The book illustrates many others as well as our contributions to various international design competitions.


Coin, Mestre/Napoli
In 2005 RetailDesign created the design for Coin's flagship store in Mestre. The Coin group had been using the building to pilot its most innovative sales formulae ever since 1965, transforming it into a large provincial store (1965), a visual sales centre (1981), a city mall (1995), and an accessible luxury department store (2005).

opening: september 2005


Calvin Klein, Roma
+ 14 other cities

RetailDesign has been creating designs for Calvin Klein Europe's Collection projects since 2000, interpreting concepts first expressed by Ian Pawson in the Madison Avenue outlet in New York.

opening: september 2004


Elena Mirò, Parigi/Bari/Palermo
+ 26 other cities

In 2004 the Vestebene Miroglio group asked RetailDesign to create a new concept store for Elena Mirò, based on research into different phases of the shopping experience of customers willing to dedicate time to their purchases and fully aware of multi-sensorial issues.

opening: september 2004


Gas, Milano, London
+ 23 other cities

In 2003 RetailDesign was asked to apply the "Keep it simple" concept to a sales space interpreting a "no waste" purchasing style and philosophy for Gas' Milan and London shops and various editions of the Pitti Uomo fashion show.

opening: september 2003


Chicco, Milano
+ 53 other cities

In 2003 RetailDesign won a competition to design new Chicco shops as a practical guide to bringing up children, displaying the products created by decades of research "one at a time".

opening: september 2003


Caractère, Verona/Palermo
+ 41 other cities

In 2002 RetailDesign created a new concept design inspired by the use of brass as an element of brand identity, and based on a new communications campaign focusing on Valeria Mazza testimonial.

opening: march 2002


Coop, Milano/Venezia
+10 other cities
We designed a pilot outlet for Via Arona in Milan as part of a project to develop a new generation of Coop supermarkets.

opening: april 2002



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Paolo Lucchetta + RetailDesign srl



Paolo Lucchetta + RetailDesign srl

This space is dedicated to texts and videos about RD projects and philosopy.



Paolo Lucchetta + RetailDesign srl
Read what MARK UP says
Paolo Lucchetta + RetailDesign srl
Paolo Lucchetta + RetailDesign srl





Paolo Lucchetta + RetailDesign srl





Paolo Lucchetta + RetailDesign srl










Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta + RetailDesign srl
Read what MARK UP says
Paolo Lucchetta + RetailDesign srl
Paolo Lucchetta + RetailDesign srl

La Nuova Venezia-Il Mattino di Padova_La Tribuna di Treviso 21 mar 2014 Sarà il commercio a salvare le città

La Nuova Venezia 19 feb 2014 Paolo Lucchetta campione di Retail

Retail&Loyalty 17 feb 2014

GDOWeek 17 feb 2014 Coop.fi e RetailDesign premiati a Dusseldorf

DISTRIBUCION/ACTUALIDAD 17 feb 2014 Coop.fi, Puma y Simon West, Premios RetailDesign Euroshop 2014

DER HANDEL 17 feb 2014

AN Arreda Negozi 20 feb 2014 Euroshop2014 a Paolo Lucchetta il Retail Design Award

TGR3 15mar Euroshop Award Winner 2014

the Old Now magazine (GRAZIA.IT) 07mar 2014 Coop.fi di Paolo Lucchetta + RetailDesign cince il Retail Design Awards

L'ESPRESSO 27.03.2007, La versione di Lucchetta

laRepubblica: 15.03.2013, Dalla colazione all'aperitivo alla Coop apre il ristorante

luxury24.ilsole24ore.com: 10.04.2013, È nel supermercato il ristorante «local» che non ti aspetti

:venews Scent of a bacaro

Venezia Eventi: Bacaromi, la Cicchetteria Veneziana dell'Hilton Molino Stucky

29.11.2012, LA FINE DI UN MONDO...e le mappe per costruire il nuovomercato globale, Paolo Lucchetta

1° MASTER CONSUMER & RETAIL MANAGEMENT 30.10.2012,Paolo Lucchetta Progettare il retail concept

NEXT DESIGN - Abitare il tempo Verona Fiere / 21-22-23 ottobre 2012

:VENEWS 09.12 / Paolo Lucchetta Chipperfield's grounds

MARK UP 09.2012 / Lucchetta, con Coop.fi il super è contemporaneo

Il VENERDI' DI REPUBBLICA 15.06.2012 / Sapori: L'ipermercato torna al mercato. E lo fa con gusto

GDOWEEK 28.05.2012 / Prodotti freschi e convenienza, tutto da Coop.fi

MASTER IDEA IN EXHIBITION DESIGN Architettura dell'esporre. 6° edizione anno 2012/2013

youtube: 10.04.2012, Aspettando la Coppa America

DHD 03/04.2012 / Venezia: Reinterpretando identità e tradizione

La Nuova Venezia: 22.03.2011, Compagnia Vela, Un futuro blu

DHD: CDV book

LA STAMPA 12.03.2012 / Design e tecnologia prendono il posto dei fumi della chimica.

Future Retail Design Blog: 29.10.2012Paolo Lucchetta: il laboratorio del retail

La Repubblica: 18.10.2012, La nuova Zanichelli Un crocevia dei saperi nelle stanze care a Carducci

Il Resto del Carlino: 17.10.2012, Riapre la Zanichelli, una libreria per 'lettori forti'

La Nuova Venezia: 22.03.2011, Compagnia Vela, Un futuro blu

DHD: CDV book

FashionMag.com: 15.11.2011, H&M : primo store a Venezia

Vogue.it: 14.11.2011, H&M debutta in Laguna

Corriere del Veneto.it: 10.11.2011, H&M apre vicino a Rialto...

LA NUOVA VENEZIA 11.11.2011 / H&M sbarca a San Luca, è festa di campo

RobilantAssociati: 30.09.2011, RobilantAssociati e RetailDesign firmano lo Spazio Alitalia

LA NUOVA VENEZIA 22.03.2011 / Compagnia della Vela, un futuro nel blu

CASA & DESIGN 2011 / Paolo Lucchetta: The human factor designer

DISENO INTERIOR n°218 09.2010 / Un mecano en un espacio histórico

5° CONSUMER & RETAIL SUMMIT / Milano 11-10-2011 Nuovi valori nella relazione tra industria, retail e consumatori 09.2010

TRADE BIANCO 07-08-2011 Paolo Lucchetta Un luogo in evoluzione

:VENEWS 08.2011 / Paolo Lucchetta Art à porter

:VENEWS 04.11 / Paolo Lucchetta L'utopia realizzata da Adriano Olivetti

GDOWEEK 02.2011 / Emerge il segno dell'autentico spirito italiano

:VENEWS 01.11 / Paolo Lucchetta Al di là dei numeri

LA REPUBBLICA 26-10-2010 / Le ultime frontiere dello shopping, ecco i negozi più belli del mondo

OTTAGONO 10.2010 / Cambia l'esperienza dello shopping

URBAN PROMO 2010, / Città trasformazioni investimenti Fondazione Giorgio Cini Isola di S.Giorgio Maggiore 27-30.10.2010

:VENEWS 10.10 / Paolo Lucchetta Ascoltando gli spazi

:VENEWS 10.10 / Paolo Lucchetta M9 o del primato delle relazioni urbane

:VENEWS ARCHITALES / Paolo Lucchetta Paolo Lucchetta Kazuyo Sejima architracks 09.2010

:VENEWS 09.10 / Paolo Lucchetta Sejima's park

PROGETTARE IL FUTURO / Paolo Lucchetta 08.10.2010

:VENEWS 08.10 / Paolo Lucchetta Paolo Lucchetta Immaginare le direzioni

:VENEWS 05.10 / Paolo Lucchetta Venezia, Aldo e Manfredo

:VENEWS 04.10 / Paolo Lucchetta Meno fiera, più museo?

DESIGN TALKS / ISTAMBUL 02.04.2010 / Paolo Lucchetta "Design effects in cultural and social spaces"

:VENEWS 03.10 / Paolo Lucchetta M9, il Museo e la Città

ITAT 2008 / China Fashion Forum

Librerie.coop Torino 13.11.2008 / presentazione del libro di Gianfranco Cavaglià DI ACHILLE CASTIGLIONI (Corraini editore)

SE IO FOSSI SINDACO (Venice is not sinking) Paolo Lucchetta, L'arte segni il destino della città

:VENEWS 11.09 Paolo Lucchetta / La mappa e il territorio

:ARTE 09.2009 / Paolo Lucchetta Questioni di Arte (e Architettura)

MIND/ALU 03.09.2009 / Charlotte Vaudrey A beautyfull shopping experience is not enough

IL SOLE 24 ORE 06.07.2009 / Speciale Moda

:ARTE 30.04.2009 / Paolo Lucchetta Appunti su design e città Il Salone, Milano e il mobile italiano

GIORNALE DELLA LIBRERIA 01.2009 / D. Nannini e G. Peresson L'albero e il lettore: intervista a Paolo Lucchetta

IL GIORNALE TEMPI 01.01.2009 / Caterina Giojelli Il cacciatore di unicità

TRIENNALE DI MILANO, POPAI 25.11.2008 / Il senso del Retail

MAZZANTI MEDIA 04.12.2008 (8:00) / "Ambasciatori"

GDOWEEK 17.01.2007 / Gennaro Fucile Il cimento dell'armonia e dell'invenzione di Paolo Lucchetta e RetailDesign

IL SUCCO DEL DISCORSO 06.10.2007 / Paolo Lucchetta Dal reale al virtuale, dal virtuale al reale

WWDWEDNESDAY 11.10.2006 / Whitney Beckett Puma: delivereing retail in a box

AFFARI E FINANZA 18.07.2005 / Irene Mariascalise Cambiare look per vendere meglio

CORRIERE ECOOMIA 12.09.2005 / Di padre in figlio il nuovo concept dello storico negozio di Mestre

VANITY FAIR 09.09.2004 / Francesco Briglia Sognando Beck...enbauer

GDOWEEK 29.09.2003 / Nuovo concept per il supermercato, campagne e assortimento a marchio. I valori di Coop si rigenerano


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Paolo Lucchetta + RetailDesign srl

Compagnia Della Vela
CENTRO SPORTIVO NAUTICO DI ECCELLENZA (2011)



AAVV
Paolo Lucchetta + RetailDesign srl Work 1999_2006
Mondadori Electa, Milano (2006)
Paolo Lucchetta + RetailDesign srl

DISENO INTERIOR n°218
Un mecano en un espacio histórico 09.2010
Paolo Lucchetta + RetailDesign srl

Ilsole24ore
MASTER 24
marketing e comunicazione
Paolo Lucchetta + RetailDesign srl, THE PLAN 040

THE PLAN 040
Paolo Lucchetta,
libreria ambasciatori
bologna, italy
Paolo Lucchetta + RetailDesign srl

DOMUS 429 1965
Un grande magazzino di provincia
Paolo Lucchetta + RetailDesign srl, Coop, Milano/Venezia

Francesco Morace,
Nuovi luoghi per un nuovo commercio
Paolo Lucchetta + RetailDesign srl

Luigi Rubinelli,
Giudicare il retail nell'espressione dei particolari
Paolo Lucchetta + RetailDesign srl

Decio Giulio Riccardo Carugati,
LE COSE HANNO UN'ANIMA Incontro con Paolo Lucchetta
Paolo Lucchetta + RetailDesign srl

Paolo Lucchetta
Luoghi, cose, persone.

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Paolo Lucchetta + RetailDesign srl, studio
LUZ
"Venezia Marghera" was the title of a famous photography exhibition put together by Paolo Costantini as part of the 1997 Venice Biennial Festival. Venice Marghera is also the city that RetailDesign chose for its base back in 1999. Venezia Marghera is one of Italy's most historical cities and is currently actively implementing a process of post-industrial transformation. RetailDesign owes much of its philosophy and dynamism to this background.
Paolo Lucchetta + RetailDesign srl, studio

RD life
Paolo Lucchetta + RetailDesign srl, studio

31.08.2009
Paolo Lucchetta + RetailDesign srl, studio

RetailDesign studio
Paolo Lucchetta + RetailDesign srl, studio

Venezia_Marghera
Paolo Lucchetta + RetailDesign srl, studio RD Postcards Paolo Lucchetta + RetailDesign srl, studio
Minnie
Paolo Lucchetta + RetailDesign srl, studio

LUNA ROSSA CHALLENGE
ACWS Venice - Final Day
Match Racing & Fleet Racing

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Paolo Lucchetta
Michele Marchiori
Michela Tessari
Maddalena Gallamini
Riccardo Fracasso
Giovanni Frisan
Filippo Gambarotto
Miyako Noda
Marta Liva
Matteo Defaci
Giovanna Fanello
Francesco Danieli
Fabio Pacquola
Giulia Fungher
Riccardo Baggio
Nina

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RetailDesign srl
Vega / Parco Scientifico e Tecnologico di Venezia

via delle Industrie 27/2 30175 Venezia Marghera Italia

+39 0415093442 +39 041 5093521 fax  retaildesign@vegapark.ve.it
Stage relative to research on retail and design have been held by R.D. hosting students from various Italian and foreign universities (IUAV, CLADIS, CUOA, project university).

If you are interested please send your C.V. to:
Marta Liva / human resources manager
Paolo Lucchetta + RetailDesign srl, mappa
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